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- Mad props on the Kurt Vile selection. Such an outstanding record. And a really good kid to boot. http://www.philadelphiaweekly.com/articles/16956/music--stereotypewriter
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1 year ago
I just finished a book: BLINK by Malcolm McDowell ... this article reminds me of his discussion of the Pepsi challenge in the 80's. The Study found that- in grocery stores- Pepsi won hands down- the one sip taste test. However- a secondary study was conducted- sending cases of both Pepsi and Coca Cola home with families. Coca Cola won hands down- appearantly many sips of Pepsi proved to be unappealing and too sweet.
I would go as far as to say the same applies in dating/ relationships- the exterior first sip (or look) may be appealing initially, but the take home long term seems to be the most accurate indicator of preference.